NetBase featured in MarketingProfs: Social Media Passion Index: Golf Brands

Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

In anticipation of Father’s Day and the US Open Championship final on June 20, the brand passion index measured consumers’ emotional involvement around major US golf brands.

Read full post here.

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