StrongMail featured in Retail Touch Points:

Relevancy is key in any email campaign. With customers getting inundated each day with countless messaging, it’s imperative to present the right offer to each customer to optimize your message’s value.

Recognized by Internet Retailer as a Top 100 site and by Inc. Magazine as one of America’s fastest growing companies, Hayneedle.com is a leading online retailer of home furnishings and lifestyle products. The company, originally founded in 2002, continues to experience tremendous growth. As the company’s email volume increased, it soon found the CPM pricing model charged by its ESP as cost-prohibitive to its growth.

By Amanda Ferrante

Read ful article here.

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