NetBase featured in Building 43: The New Marketing Weapon of Choice: Listening

When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything in an attempt to “engage” just to show some results. That’s not a judgment, mind you. Everyone has to start somewhere and it’s just counterproductive to be mean about it.

The most powerful thing you can use social media for is listening. “Engaging” your audience without fully understanding who they are and how they relate to you is not engaging at all–it is as irritating as the ad that won’t stop blinking on the blog you are reading.

 By Michelle Greer

Read full post here.

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